As a UK business looking to attract attention and build engagement and brand awareness with your target audience, you need to ensure that your users are always at the centre of your digital design process. As a UX Design Agency, our UI & UX team in London are experienced in finding the most efficient and user-focused solutions that you need to keep your audience coming back for more.
User Experience (UX) and User Interface (UI) are quite often used interchangeably as they share many similarities. However, each of these services does bring its own unique value to your project. When it comes to building a seamless product or service, you need both UX design and UI design to help bring it to life, and partnering with a UX Design Agency will ensure your success.
In a nutshell, UX design is about the overall experience for the user and their interaction with your product. You could say that UX designers act as advocates for the user, meaning they focus on building an experience that is easy to understand and ultimately enjoyable for the end user.
From the first moment that a user interacts with your app or website, we can track their subsequent interactions to help measure the overall experience of your product. If a user is spending too long looking for a specific feature or struggling to navigate or interact with your product, they are far less likely to return to use it again. This is where good UX design comes in to help improve your rate of return.
On the other side, we have UI design. This involves designing user interfaces that are intuitive and visually communicate the look and feel of your brand – while simultaneously providing a seamless user experience. Great UI design evokes an emotional response from each user that is well-aligned with the goals and intentions of your business.
The role of a UI designer is based around helping the user to navigate your app or website and providing them with the right features and information that they need at the right time by using the appropriate visual cues.
We are a UX Design Agency, but our experience is not just designing but delivering. After our first consultation, our Solutions Architect will begin to work together with our website designers in the UK to build out the initial scope and functionality for your new project, while outlining the technical requirements that will be necessary to ensure a high-quality final product. From there, we will develop flows and feature lists that will help make up the full scope of your project.
Our experienced team of UK web designers build the wireframes that you need to visually represent the full functionality and architecture of your new product. This service involves translating the flows and feature lists into a detailed set of wireframes that help to showcase the look of your app and how it will function. At this stage, our UK web designers look to replicate how users will interact with your product to better establish their needs and expectations.
Once functionality has been drawn up and confirmed, our team of UI designers will then work to bring your business’ branding to the user interface. This important part of the process ensures that all aspects of your product are well-aligned with the visual representation of your brand. It also helps to provide visual direction for users, including intuitive navigation and all relevant calls to action – as well as a consistent interface throughout.
At App Boxer, we can merge various UI screens and wireframes together to deliver your user flow as a high-fidelity prototype – allowing you to see exactly how a user will navigate your platform and gain invaluable feedback through testing and user validation.
This is where our UK Business Analyst works to compile a detailed document outlining each step that a user will take when interacting with your new product. It includes highly specific information regarding every interaction type, as well as the features and functions associated with it – helping to inform the technical requirements for final development.
App Boxer’s UX/UI designers are some of the leading UX/UI specialists from around the world and work to follow all current best practices for UX and UI design. They can put together a custom report regarding all designs that you already have and review this report as an external auditor. They’re also capable of providing various suggestions, enhancements and UI refreshes to any of your existing websites or apps.
Here at App Boxer as a multi-faceted organisation specialising in UX Design, we’ve got years of experience in both UX strategy and UI design in London, the UK and across the world. Our UI/UX design services bring with it a fully equipped London team to handle all kinds of projects to provide your business with an intuitive and intelligently designed final product.
Our team of UK designers have each been uniquely trained to be able to understand the predictability of human behaviour and transfer this knowledge to their design of digital products. This is an extremely invaluable skill that allows us to elevate the quality and function of all app and web design projects that we work on.
As with every client, our team of UI and UX designers will work together to build the most effective solution for your next project – providing you with a product that has been expertly designed to help you better connect with your target audience.
App development follows a set of strict guidelines that require time, effort and great attention to detail. We’ve highlighted the following key components in order:
Apps provide a convenient and easily accessible way for users to interact with your business/product. Apps can also be used to collect data on user behaviour, which can help you personalise your marketing and improve the overall user experience. In addition for businesses, considering today’s digital age, need mobile applications to grow the brand awareness and unlock market reach. Some benefits of a having a mobile app for your business include: