The Kick-off Phase

This is our first meeting. The main focus will be spent on your app and the value proposition to your market - aka, why someone will download your app. We get to know you, your idea, and together, brainstorm your idea and begin to shape your User Flow Diagrams. User Flow Diagrams are a high level overview of all the features of your idea, and informs the steps your users will take and how that connects into your tech stack. The meeting will also be used to start the discussion about your pathway to development, branding, pitch deck and marketing strategies.

Not just developers. We want to guide you to the successful launch of your digital business.

Wireframes will form the structure of what your idea will be once it’s in the market. We take the User Flow Diagrams from words on a page to screens that document your user’s journey.

App Boxer will work hand-in-hand with you to design your logo and create your brand assets.

A successful digital product has a brand that creates an emotional connection with its audience. It only takes 3 seconds for users to identify with your brand and decide whether it’s trustworthy.

We get started by creating a mood board of references based on your detailed brief. With communication between meetings and our team of designers, together we will create a brand identity, that aligns with your target market, and instills confidence in investors and users alike.

The User Stories gives you an itemised, fixed cost quote for every feature and function of the project. It gives you the freedom to split your project into phases so that you can have a lean MVP (Minimum Viable Product) and get to market quicker. It also gives our Development Team a detailed breakdown of exactly how each feature and function works, and gives investors confidence in your product, and in your roadmap to development.

Simply put, UI/UX design focuses on a user’s overall experience and interaction with a product. Once the functionality of the product is confirmed, our UI/UX designers apply your brand’s elements, such as colour and typography, to the wireframes. This crucial part of the design process ensures that the product is visually aligned to your brand as well as provides visual directions for the user. This includes features such as intuitive navigation, prominent calls to action, and a consistent interface throughout.

A High-Fidelity Prototype appears and functions as close as possible to the actual product. This allows you to get feedback from your target market before you develop, and, when going to investors, gives them an added layer of confidence in your product and a deep understanding of what is going to be built.

A Landing Page is engineered to grow your audience and showcase your brand before you launch. With effective organic marketing, you can maximise the potential to launch with more users from day 1, and show investors just how many people are waiting for this idea to become a reality.

What is a Pitch Deck? A Pitch Deck is a presentation used to pitch your new company, the vision and your product, to potential investors and partners. App Boxer will work with you to shape the presentation to fit your target audience, and to give answers to the questions Investors will have.